Everything clicked,
except the part where
we decide what to do.
Everything clicked,
except the part where
we decide what to do.
Everything clicked,
except the part where
we decide what to do.
It happens. The chat is going smoothly, you’re both laughing, and then she says she’s into fun, adventurous dates. You smile and act like you’ve got it sorted, but deep down, you’re stuck. You open Google Maps to get some help, but it just throws too many options at you. Rock climbing, food trucks, art cafes, and a hundred other places.
It happens. The chat is going smoothly, you’re both laughing, and then she says she’s into fun, adventurous dates. You smile and act like you’ve got it sorted, but deep down, you’re stuck. You open Google Maps to get some help, but it just throws too many options at you. Rock climbing, food trucks, art cafes, and a hundred other places.
It happens. The chat is going smoothly, you’re both laughing, and then she says she’s into fun, adventurous dates. You smile and act like you’ve got it sorted, but deep down, you’re stuck. You open Google Maps to get some help, but it just throws too many options at you. Rock climbing, food trucks, art cafes, and a hundred other places.
Where to go? What to do? What to eat?
Where to go? What to do? What to eat?
Where to go? What to do? What to eat?
And before you know it, the chat starts to fade. Planning a simple date shouldn’t take this much effort. It should be quick, easy, and even a little fun. What if there were an easier way?
And before you know it, the chat starts to fade. Planning a simple date shouldn’t take this much effort. It should be quick, easy, and even a little fun. What if there were an easier way?
And before you know it, the chat starts to fade. Planning a simple date shouldn’t take this much effort. It should be quick, easy, and even a little fun. What if there were an easier way?
Introducing a Solution
Introducing a Solution
Introducing a Solution
~~~ NOW LET'S BREAK DOWN MY APPROACH ~~~
~~~ NOW LET'S BREAK DOWN MY APPROACH ~~~
~~~ NOW LET'S BREAK DOWN MY APPROACH ~~~
Setting the Right goals
Setting the Right goals
Setting the Right goals
👥 User Goals
👥 User Goals
👥 User Goals
Plan dates faster by showing dining and activity spots together.
Give quick-start date ideas with ready-made combos.
Let users filter and pick places based on what they like.
Make dates thoughtful without switching between apps.
Plan dates faster by showing dining and activity spots together.
Give quick-start date ideas with ready-made combos.
Let users filter and pick places based on what they like.
Make dates thoughtful without switching between apps.
Plan dates faster by showing dining and activity spots together.
Give quick-start date ideas with ready-made combos.
Let users filter and pick places based on what they like.
Make dates thoughtful without switching between apps.
💵 Business Goals
💵 Business Goals
💵 Business Goals
My research found the market is scattered as top apps fail to help plan dates, such as
, , and
My research found the market is scattered as top apps fail to help plan dates, such as
, , and
My research found the market is scattered as top apps fail to help plan dates, such as , , . and
I outlined key questions before diving into the dating app business:
I outlined key questions before diving into the dating app business:
I outlined key questions before diving into the dating app business:
How big of a market is this?
How many people use dating apps globally?
How often do people go on dates per month on average?
How much money do people usually spend on a date?
How big of a market is this?
How many people use dating apps globally?
How often do people go on dates per month on average?
How much money do people usually spend on a date?
How big of a market is this?
How many people use dating apps globally?
How often do people go on dates per month on average?
How much money do people usually spend on a date?
Key Insights
Key Insights
Key Insights
🌍
🌍
🌍
Global Online Dating Revenue to Reach $17.28B by 2030
Global Online Dating Revenue to Reach $17.28B by 2030
Global Online Dating Revenue to Reach $17.28B by 2030
📈
📈
📈
This growth is fueled
by a steady 7.4% CAGR by 2030
This growth is fueled
by a steady 7.4% CAGR by 2030
This growth is fueled by a steady 7.4% CAGR by 2030
💵
💵
💵
$6.1B of revenue comes from subscriptions by 2025
$6.1B of revenue comes from subscriptions by 2025
$6.1B of revenue comes from subscriptions by 2025
👥
👥
👥
Dating app users to reach 750M globally by 2031
Dating app users to reach 750M globally by 2031
Dating app users to reach 750M globally by 2031
I talked to friends who faced the same issue, either stuck while planning or too late to plan the date. But before diving in, I always begin with 🖥️ Desk Research. It helps me explore:
• What’s already out there • Spot patterns • Check if the problem I’m solving is real
I talked to friends who faced the same issue, either stuck while planning or too late to plan the date. But before diving in, I always begin with 🖥️ Desk Research. It helps me explore:
• What’s already out there • Spot patterns • Check if the problem I’m solving is real
I talked to friends who faced the same issue, either stuck while planning or too late to plan the date. But before diving in, I always begin with 🖥️ Desk Research. It helps me explore:
• What’s already out there • Spot patterns • Check if the problem I’m solving is real
Time to dig deeper
Time to dig deeper
Time to dig deeper
Users are interested in getting help from dating apps.
Users are interested in getting help from dating apps.
Users are interested in getting help from dating apps.
of GenZ prefer dating apps over meeting in real life to date
of GenZ prefer dating apps over meeting in real life to date
of GenZ prefer dating apps over meeting in real life to date
of GenZ believe that setting goals can lead to a more fulfilling dating experience
of GenZ believe that setting goals can lead to a more fulfilling dating experience
of GenZ believe that setting goals can lead to a more fulfilling dating experience
of GenZ use apps not just to match, but to plan where and how to meet.
of GenZ use apps not just to match, but to plan where and how to meet.
of GenZ use apps not just to match, but to plan where and how to meet.
~~~ WHILE DIGGING INTO THIS SUBJECT, I NOTICED SOME USERS' FRUSTRATION ON REDDIT ~~~
Competitive Analysis
Competitive Analysis
Competitive Analysis
Since big dating apps like , and don’t offer a date planning feature. I had to rely on global apps built for planning dates.
Since big dating apps like , and don’t offer a date planning feature. I had to rely on global apps built for planning dates.
Since big dating apps like , and …. don’t offer a date planning feature. I had to rely on global apps built for planning dates.
Key Insights
Key Insights
Key Insights
Even in India, planning a simple date is messy because people switch between many apps like:
Even in India, planning a simple date is messy because people switch between many apps like:
Even in India, planning a simple date is messy because people switch between many apps like:
to find places and details
to find places and details
to find places and details
Explore dining spots on or
Explore dining spots on or
Explore dining spots on or
Save and share favorite spots on (Corner)
Save and share favorite spots on (Corner)
Save and share favorite spots on (Corner)
Book tickets and events on
Book tickets and events on
Book tickets and events on
User Interviews
User Interviews
User Interviews
After exploring what’s already out there, I wanted to hear real stories. So, I spoke to friends and peers who’ve faced the same struggle. Their experiences helped me understand the problem better and gave me a few clear directions to move forward with my ideas.
After exploring what’s already out there, I wanted to hear real stories. So, I spoke to friends and peers who’ve faced the same struggle. Their experiences helped me understand the problem better and gave me a few clear directions to move forward with my ideas.
After exploring what’s already out there, I wanted to hear real stories. So, I spoke to friends and peers who’ve faced the same struggle. Their experiences helped me understand the problem better and gave me a few clear directions to move forward with my ideas.
🤯
🤯
🤯
Choice Paralysis
Choice Paralysis
Choice Paralysis
There are just too many apps, bro. One says something, the other says something else.
It gets too much.
There are just too many apps, bro. One says something, the other says something else.
It gets too much.
There are just too many apps, bro. One says something, the other says something else.
It gets too much.
Before planning a simple date, I’m checking like 4-5 apps. It’s honestly tiring.
Before planning a simple date, I’m checking like 4-5 apps. It’s honestly tiring.
Before planning a simple date, I’m checking like 4-5 apps. It’s honestly tiring.
I end up checking reviews and ratings for 4-5 places, still get confused in the end.
I end up checking reviews and ratings for 4-5 places, still get confused in the end.
I end up checking reviews and ratings for 4-5 places, still get confused in the end.
🚙
🚙
🚙
Logistical Issues
Logistical Issues
Logistical Issues
If the place is too far or the traffic is bad,
the mood for the date just goes off.
If the place is too far or the traffic is bad,
the mood for the date just goes off.
If the place is too far or the traffic is bad,
the mood for the date just goes off.
I usually look for something in the middle.
If it’s close for both, it's just easier.
I usually look for something in the middle.
If it’s close for both, it's just easier.
I usually look for something in the middle.
If it’s close for both, it's just easier.
😢
😢
😢
Emotional Trigger
Emotional Trigger
Emotional Trigger
I always get nervous about whether the other person will like the plan or not.
Feels like I’ll be judged.
I always get nervous about whether the other person will like the plan or not.
Feels like I’ll be judged.
I always get nervous about whether the other person will like the plan or not.
Feels like I’ll be judged.
If planning takes too long, the vibe dies. Sometimes the conversation just stops before the plan even happens.
If planning takes too long, the vibe dies. Sometimes the conversation just stops before the plan even happens.
If planning takes too long, the vibe dies. Sometimes the conversation just stops before the plan even happens.
😎
😎
😎
Vibe Check
Vibe Check
Vibe Check
I want a place that feels right, but I’m never sure if it's too casual or too fancy.
I want a place that feels right, but I’m never sure if it's too casual or too fancy.
I want a place that feels right, but I’m never sure if it's too casual or too fancy.
I overthink the vibe. Like, will they enjoy this or feel it’s too much?
I overthink the vibe. Like, will they enjoy this or feel it’s too much?
I overthink the vibe. Like, will they enjoy this or feel it’s too much?
Key Insights
Key Insights
Key Insights
People feel stuck because they’re overloaded with too many options.
Picking a close place matters because if it’s far or traffic is bad, people lose interest.
The pressure to get it right stops them from planning because they fear being judged.
If a date plan takes too long to happen, the spark fades fast.
People feel stuck because they’re overloaded with too many options.
Picking a close place matters because if it’s far or traffic is bad, people lose interest.
The pressure to get it right stops them from planning because they fear being judged.
If a date plan takes too long to happen, the spark fades fast.
People feel stuck because they’re overloaded with too many options.
Picking a close place matters because if it’s far or traffic is bad, people lose interest.
The pressure to get it right stops them from planning because they fear being judged.
If a date plan takes too long to happen, the spark fades fast.
Once I understood the users' needs and pain points, I moved to the 💡Ideation phase. I began by creating a User Flow to map out the basic structure, sketched out ideas, and slowly turned them into high-fidelity designs.
Once I understood the users' needs and pain points, I moved to the 💡Ideation phase. I began by creating a User Flow to map out the basic structure, sketched out ideas, and slowly turned them into high-fidelity designs.
Once I understood the users' needs and pain points, I moved to the 💡Ideation phase. I began by creating a User Flow to map out the basic structure, sketched out ideas, and slowly turned them into high-fidelity designs.
User Flows
User Flows
User Flows
From First Sketch to Final Design
From First Sketch to Final Design
From First Sketch to Final Design
Key Learnings
Key Learnings
Key Learnings
💻
💻
💻
Build systems, not just features
Build systems, not just features
Build systems, not just features
A system saves effort by handling repeat tasks so users find real value without doing the same thing again.
A system saves effort by handling repeat tasks so users find real value without doing the same thing again.
A system saves effort by handling repeat tasks so users find real value without doing the same thing again.
✍
✍
✍
Design writing really matters
Design writing really matters
Design writing really matters
It helps you think clearly, understand what’s wrong, and discover better ideas by simply asking why, how, and what.
It helps you think clearly, understand what’s wrong, and discover better ideas by simply asking why, how, and what.
It helps you think clearly, understand what’s wrong, and discover better ideas by simply asking why, how, and what.
📈
📈
📈
Flexibility changes everything
Flexibility changes everything
Flexibility changes everything
Sometimes things don’t go as planned.
Staying open to change helps you fix problems fast and grow.
Sometimes things don’t go as planned.
Staying open to change helps you fix problems fast and grow.
Sometimes things don’t go as planned.
Staying open to change helps you fix problems fast and grow.
That’s the growth mindset.
That’s the growth mindset.
That’s the growth mindset.
📝
📝
📝
Storytelling brings clarity
Storytelling brings clarity
Storytelling brings clarity
It helps explain your thoughts in a flow so others can easily follow and connect with the idea.
It helps explain your thoughts in a flow so others can easily follow and connect with the idea.
It helps explain your thoughts in a flow so others can easily follow and connect with the idea.
Experience the Final Flow Yourself
Experience the Final Flow Yourself
Experience the Final Flow Yourself
Press 'R' to Restart
Press 'R' to Restart
Press 'R' to Restart